Top 6 Tips for Small Business Looking To Embrace Social Media Marketing

For small businesses, social media marketing is essential. It can be the difference between having a successful enterprise or a struggling trade. This is due to the large potential that social media marketing presents.

Unlike multinational organisations, small sized businesses do not have huge marketing budgets to conduct sufficient market research. As a result, social media offers the opportunity for small businesses to directly communicate with customers and discuss all aspects of the business. Businesses can gain vital information relating to their services, and in return, market products and see where improvements can be made.

However, using social media marketing is not as simple as logging into Facebook or Twitter and posting comments. Utilising these websites from a business prospective requires a careful balance of time and strategy. Here are six tips for small businesses looking to embrace social media marketing.

Plan an effective strategy– Before you create a website that bundles all social media websites that you’re planning to sign up to, outline key targets and the ways needed to employ them. Decide which social media websites to use, who within the company will carry it out and what method will be used to assess the progress of the campaign.

Locate your customers– Conduct market research to establish which social media websites your customers predominantly use. For potential customers, search keywords and topics relating to your business to find out relevant blogs and forums to join and communicate.

Time management – As social media marketing can be very time consuming, it is important to find enough time during the business day to communicate with customers and build effective relationships. Customers who see regular activity or have their queries and questions answered are more likely to follow the business and recommend their services. Remember though; don’t just market your business, listen to what your customers have to say.

Be the specialist– Pass on useful information and give solutions that will help customers. This will not only show you’re an expert in your industry, but it will also help build a rapport between you and your customers.

Integrate personality – The best way to maintain relationships is to write honestly and openly. Customers are more willing to communicate with people they like as opposed to business representatives. Another way of incorporating personality is to display a ‘human’ picture and not just the business logo. You should use the same personality when you create a website for your business, so people will recognise the brand.

Offer incentives– Make online customers feel as though they are valuable by offering exclusive discounts and promotions. This will help sustain interest and ensure customers feel integrated in the business.

By implementing these tips, small businesses can effectively promote and expand their online brand, and in the long run, gain more customer awareness. Well planned social media marketing will leave customers talking and consequently; they will be more likely to buy into the brand. Ultimately the key to success is hard work. Posting comments now and again, will only lead to customers disregarding the business, whereas, active weekly posts will result in an online presence that customers can trust and depend on.

Selling a Small Business With a Business Broker

If you are a business owner thinking that the time is right to sell, there are a few options that are open to you. Usually though, it boils down to selling the business privately or using the services of a business broker. This article will focus on a few items to bear in mind if you do decide to sell your business with a business broker.

Patience. It takes time to sell a business. Most reputable business brokers are constantly being approached by small business owners who would like to sell a business. Unfortunately, many of these businesses are losing money or are very difficult to sell for a host of other reasons. Business brokers usually turn down more business listings than they take on. Even with this being the case, it usually takes several months for a business brokerage to find a buyer for a company listed for sale. Many times, business owners that have “just listed” their business with a professional business intermediary expect rapid response and a lineup of buyers hoping to view the business. Things don’t usually work this way, unfortunately. If you have decided to list your company with a business brokerage then there are many positive benefits you can expect from the relationship. However, please do be patient.

Multiple Showings. After you enlist the services of a business brokerage to sell your small business, don’t expect the first buyer to be shown your business to be “the one”. Often, it takes showings to 10-12 different ‘qualified’ buyers before a purchaser of found. Sellers tend to get excited at the first showing of the business to a prospect but the reality is that it many take many different people to see the business. There are times, however, where the first person who sees the business ends up buying it so please take these comments with a grain of salt.

Expect False Starts. Selling a business sometimes means being expected for a few false starts. When a business is sold, the first step is (usually) the conditional sale agreement. Typically then, buyers enter into a conditional due diligence period where the operations and financials of the business are scrutinized. In this scenario, the business buyer can walk away from the deal at any time. Sellers are usually quite disappointed if this happens since they put so much time and effort into the deal and now they must start again at square one and start the process over to find a new buyer.

Deal Must Be “Win Win”. In a business sale, the dynamic between the buyers and the sellers must be such that both parties to the transaction feel comfortable with the terms. Unlike some real estate transactions, a business sale must not be confrontational in order to successfully come to a close. The process in a business transaction, especially small business sales, can be quite emotional. The buyer must feel good about the seller and vice versa. The process is much too long and there are too many “outs” along the way for both parties that if a confrontational or aggressive negotiating stance is taken that the deal process could potentially fall apart. The role of the business broker is to ‘reign in’ the emotions of both sides. Be prepared for frank discussions with a business brokerage professional if negotiations (or emotions) get heated.

Selling a small business with a business broker is a good decision that should increase your chances of selling significantly.

Top 10 Benefits of Using Business Solution Software

There are many reasons for a company to outsource their business solutions software, to improve efficiency, streamline processes and to help improve operations within the scope of the business. Here are some of the top 10 benefits of implementing an innovative solution such as Microsoft Dynamics CRM.

1) Turns Microsoft Office Outlook into the ONE place where you can manage both customer data and communications. Microsoft Dynamics CRM extends the reach of Microsoft Outlook by turning it into a tool to manage customer information.

2) Microsoft Dynamics CRM extends the reach of Microsoft Outlook by turning it into a tool to manage customer information. Microsoft Dynamics CRM features an always-on connection to Excel that enables you to quickly turn customer information into dynamic snapshots or PivotChart dynamic views. These views can help you understand in seconds how a sales increase or company expansion can benefit the business.

3) Improves operational efficiency through the standardization and streamlining of processes. Business solutions software can relieve your staff of mundane but vital work. It can automate time-consuming repetitive tasks, warn staff of open customer issues, and automatically send important e-mail messages to customers and partners. So customer requests and orders don’t fall through the cracks.

4) Works the way your business works with point-and-click system customization.
Business solutions can be tailored to work the way your business already works. Microsoft Dynamics CRM forms, relationship links, and customer views can be designed and modified without complicated programming.

5) Gives the right information to the right people. Certain employees need certain information. System administrators will have the tools to make sure the right information is delivered to the right people- whether they are using Outlook or the Web.

6) Targets your marketing campaigns so you’re always in touch with the right customers.

7) Simplifies service scheduling to keep customers satisfied. One of the most challenging aspects of delivering great customer service is ensuring you never let customers down by missing a service call or appointment. Dispatchers can quickly and easily match the right service personnel to a particular customer or type of service call.

8) Integrates with your existing systems to help break down information silos.

9) Enhances offline communications so everyone can be productive regardless of location. It is designed so your staff can be productive both in the office and on the road-even if they aren’t connected to a network. Information can be filtered so that people receive only the information they need such as meeting updates and sales figures.

10) Builds on the power of SQL Server Reporting Services to create insightful business reports.

These are just a handful of the many benefits that implementing a software solution can provide to a company regardless of the size and the scope of the business. There are many different types of applications that can be integrated into current businesses, whether it is a CRM model, retail management system, non profit solution or one of several Microsoft Dynamics solutions.

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